Why Online Furniture Shopping Beats the High-Street

5th June 2018

Why online furniture shopping wins over the high-street

If you're reading this, then there's a pretty high chance that you're either an avid online shopper or about to become one. According to the ONS, 90% of adults in Britain have access to the internet. And out of those people, 77% bought goods or services online. So, it's clear to see that purchasing stuff on the internet is a pretty big deal now. Today, we're going to take a look at why online furniture shopping is better than the high-street.

1. It's convenient

Okay, so let's get the obvious one out of the way. What's better than sitting in your dressing gown, Netflix on in the background, browsing for your next big purchase? Nothing, that's what. Cup of tea in hand, purchasing from your sofa has got to be one of the best things about online furniture shopping. If you could find exactly what you wanted without changing of your pyjamas, wouldn't you do that? Of course, if you live in a rural area you may not even have access to nearby furniture stores without making a long journey. This inevitably makes the internet such a better option for you and those who just like their home comforts too much.

2. There's so much to choose from

The internet is massive. We all know this - it's almost impossible to comprehend how many individual websites, brands and stores are waiting to be discovered. But we'll tell you one thing: there's definitely more choice than your high-street or retail park. Although it can be comforting to visit your favourite furniture brands in town, we almost guarantee they have an online store. It's pretty much a requirement for businesses to have some form of digital presence nowadays if they want to stay competitive. In particular, the selection of online furniture shopping is so much more varied than physical stores. This is because merchants can store all their products in large warehouses without wasting space dressing up aesthetically-pleasing shops.

3. It's quicker

Opening your laptop and clicking away is much more time-effective than driving to a store, parking, walking around and driving home. Obviously, there's always the shipping times and logistics with furniture delivery, regardless of how you go about purchasing it. However, all you need to do with online shopping is click 'purchase' and you can instantly begin to wait for your new sofa or table to arrive. Buying in a physical store takes a lot more time and effort, especially when discussing with the customer team about shipping times and availability. Most online stores will have an automated system that can tell you exactly what's in stock and when it will be delivered.

4. You can easily save money

Although we're naturally biased, it is a fact that it's easier to save money when online furniture shopping rather than purchasing in person. There are hundreds of apps and browser extensions that will automatically search for discounts and coupons for you. Not only that, but you'll likely be aware of the countless emails you'll get when you're signed up to a retail website. These regularly share any potential offers, sales or vouchers with you to encourage you to keep buying. This doesn't happen too often with physical stores - unless of course, they collect your details from you at the point of purchase. And at the end of the day, if you really want a particular product for a low price, you've got Google and social media at your fingertips to receive instant recommendations.

5. It's easy to compare

When shopping on the high-street, we can often spend hours going back and forth between stores. It's hard to come to a decision, especially when investing in such an important product like new furniture. However, you needn't waste your time going to and fro when shopping online. All you need to do is keep several tabs open and flick between them - simple! A lot of online stores also offer built-in comparison tools, including Google's very own Shopping system. Then, you'll have more time to do the things you actually love, instead of wasting your whole weekend on a dismal retail park.

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